SEO for real estate agents, teams and agencies comes from three kinds of business: website platforms that sell it on the sites they host (Agent Image, Luxury Presence, Real Estate Webmasters), agencies that work only in real estate (FlyDragon, InboundREM), and agencies with a real estate practice beside other industries (1Digital, Boulder SEO Marketing, First Page Sage, Registrar, Thrive). Commercial firms also have inMotion Real Estate Media, which specializes in commercial real estate.
Which kind to hire follows from who controls your website, because the changes that rank a real estate site are made in its templates, property search and page structure. On a hosted platform the vendor decides who can make them; on a site you own, any of the agencies here can.
Disclosure: Registrar publishes this page and is one of the companies on it. No company paid to be listed, and every price and term below is as the company's own website showed it on September 23, 2026.
Where SEO prices are published, they run from $500 a month for InboundREM's Business Profile campaign to $5,000 a month at the top of Boulder SEO Marketing's typical range, plus setup fees, where charged, of $1,500 to $7,000. Companies are alphabetical within each group; the order is not a ranking.
Their SEO teams work inside the platform they run, so templates, property search and page structure can change as part of the plan. The website and IDX search come in the same contract as the SEO, and so does the exit: ask what you keep if you cancel, from the domain to the pages you paid for. Any other IDX or CRM platform your site runs on gets the same question, plus one more: what may an outside SEO change there?
Real estate websites, from templates to fully custom builds, for agents, teams and brokerages, with IDX search. SEO is sold as packages: a one-time Foundation setup with a site audit, Business Profile setup and 30 local citations, monthly Core upkeep, a monthly Growth program of content and links, and a market report page.
Fits if design is the first thing you are buying and SEO is an add-on to that site.
On request for every SEO package.
A website, IDX search, CRM and ads platform for agents, teams and brokerages. SEO comes in the plan from Brand up: weekly optimization, hyperlocal blog posts published under your name, and Business Profile management. All In adds a premium SEO and AI search program with a dedicated SEO specialist.
Fits if you want site, CRM, ads and SEO from one vendor and will stay on its platform.
Brand $595 a month, All In $2,495 a month, plus a setup fee of $2,500 or $3,500, as its own comparison page lists them.
Its Renaissance website, IDX and CRM platform, with SEO and PPC teams on top. The SEO work it lists: community, lifestyle and property-type pages, buyer, seller and relocation guides, blog posts, and outreach, local and review work off the site.
Fits if a team or brokerage wants website, IDX, CRM and SEO under one contract.
Platform plans at $350 for a single user, $499 for a small team and $799 and up for a large team, with extra users billed monthly. SEO is quoted on enquiry.
They price by the size of your market and take one or two clients in each, so the first question is whether yours is still open.
Done-for-you SEO aimed at AI answers: getting an agent named by ChatGPT, Gemini and Google's AI Overviews, worked on the website the agent already has.
Fits if your site is sound and you want to be the agent AI assistants name.
$799 a month for a town, $1,399 for a city, $2,599 for a major metro, on a six-month contract billed monthly. One agent per market.
SEO-built WordPress websites for agents, teams and brokers, sold with a monthly SEO campaign of neighborhood and ZIP code pages, blog posts, IDX work, Business Profile work and links. SEO on an existing site is quoted separately.
Fits if you want to own a WordPress site built around local search and can commit for 18 months.
$4,000 to $7,000 setup plus $750 to $1,750 a month by city size, on 18-month contracts; Business Profile campaigns from $500 a month. Its site says clients own the website, and it takes one or two clients per city.
They bring SEO from other industries to any site you can give them access to, and most price by proposal. Ask who on the account has worked on an IDX site, since thousands of expiring, duplicated listing pages are where general SEO habits go wrong.
A full-service agency (SEO, AI search, ads, design) whose real estate SEO covers neighborhood pages, listing schema, IDX and local search for agents, brokers and brokerages. It also builds managed websites on its own CMS.
Fits if a brokerage wants SEO, ads and a managed site from one agency.
SEO by proposal, answered with a price band. Managed websites are built free, then $89, $199 or $449 a month on a 12-month commitment.
A Colorado SEO and AI search agency that takes real estate companies, brokerages and independent agents nationwide, with its owners involved in every account.
Fits if you want senior people on the account for a fixed six-month push.
A minimum of $1,500 a month on a six-month commitment; engagements typically run $2,000 to $5,000 a month, set by how competitive the market is.
A multi-industry SEO and AI search agency. Its real estate program spends the first month planning, then delivers six to seven content deliverables a month, written by in-house writers from weekly conversations with your brokers or agents. It serves brokerages, commercial firms, investment firms and proptech.
Fits if a larger brokerage or firm wants content drawn from its own people.
Not published. Engagements run month to month.
Real estate SEO services for agents, teams and brokerages, carried out on your own site: technical fixes, the pages your markets need, content, local search including the Business Profile, links and measurement, and a rebuild when the platform blocks the work.
Fits if you want the changes made on your site for you.
Quoted per site, as a monthly engagement.
A full-service digital agency in business since 2005, whose real estate SEO covers keyword research, content, on-page, technical and local SEO and link building, sold alongside PPC, video and social media.
Fits if you want SEO sold together with ads, video and social media.
By proposal.
Commercial brokerages, developers and investment firms sell services, markets and space instead of MLS listings. Our commercial real estate SEO is the same engagement applied to that work.
A marketing firm for commercial real estate: websites, CRM integrations, an investor outreach product, and SEO that starts with a benchmark against competitors, then technical and on-page work, link building and a reporting dashboard.
Fits if you are a commercial brokerage or developer that wants its website and SEO from one firm.
By enquiry.
Judge a proposal by what it will change on your site and which searches that change will win. A proposal priced by posts and links a month describes activity, and leaves both questions open.
The work that ranks a real estate site happens in its templates: which property search pages Google may index, a page for each area you serve, titles, internal links and redirects. Ask the provider to show you, on your own site, which of these it can change. On a hosted platform an outside agency can usually edit only what the vendor's editor allows, and its plan shrinks to posts, the Business Profile and links.
If you are about to change platforms, hire first. Google's advice on hiring an SEO calls a redesign a great time to hire, the earlier the better, and a site move keeps what your pages have earned only when every old address redirects to its new one.
Ask for the searches by name, in your market. On a US results page captured on September 23, 2026, “best realtor near me”, searched 14,800 times a month at $17.38 a click in Google Ads, showed an AI Overview and then three teams on the map, with 336 to 676 Google reviews apiece; under them came Realtor.com, Yelp, Zillow and other directories, and no agent's own website. “Homes for sale near me”, searched 368,000 times a month at 90 cents a click, gave six of its nine results to Homes.com, Zillow, Redfin, Trulia and Realtor.com.
The searches where someone picks an agent are the ones that pay, and they are won in two places: on the map, by a Business Profile and its reviews (Google lets an agent hold one as an individual practitioner), and on the site, by pages about the areas you work. A plan built on listing searches competes with the portals for the cheapest clicks.
Most of the companies above now sell AI search as its own line. For its AI Overviews and AI Mode, Google says there are no additional requirements beyond ordinary SEO, so ask what that line adds to the site, the profile and the reviews.
NAR's IDX policy bars a broker's site from changing other brokers' listing data, so the same listing text sits on every IDX site in your MLS and on the portals, and Google shows one copy of a duplicated page, usually the one on the site it trusts most. A proposal that counts thousands of indexed listing pages is counting pages every competitor in your MLS already has.
The policy does let you add information beside the MLS data, clearly separated, and your own listings are yours to write up; that is where a listing page can hold something no other site has. Deciding which property search pages Google should index at all is the core of IDX SEO.
Your domain, Business Profile and Search Console stay in your accounts, and the provider gets a user role. A Business Profile's owner can remove users and delete the profile, so you stay the primary owner and add the provider as a manager; Google's hiring advice says an SEO doing an audit needs only read access to Search Console.
An agent page on your brokerage's domain builds the brokerage's site and stays with it when you move, so the SEO an agent pays for belongs on a domain the agent owns.
Published terms run from month to month at First Page Sage, through six months at FlyDragon and Boulder SEO Marketing and twelve for 1Digital's managed sites, to eighteen for InboundREM's website plans. Exclusivity comes with the real estate specialists: one agent per market at FlyDragon, one or two clients per city at InboundREM. No contract buys a ranking, and Google's advice is to find someone else when an SEO guarantees first place.
The label matters less than who touches the site. A real estate SEO expert or consultant working alone can carry the whole job on a site you own; an agency makes sense when the program also runs ads, social media and design. Either way, meet the person who will change your site and ask to see pages they shipped, the first thing Google's hiring advice tells you to ask for.
A brokerage weighing an agency against its own hire can price both in in-house vs outsourced real estate SEO.
Send the site, the markets you work and the result you need. If the work fits, the reply comes by email; nothing is booked or bought by applying.
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