For brokerages, landlords and developers
Commercial real estate SEO
Commercial real estate SEO pays off on two kinds of search: owners and occupiers choosing a broker in your market, and people looking for the kind of space you list there. The first go to firms whose pages and Google Business Profiles name the service and the city. The second go to LoopNet, Crexi and the national firms, unless your own site has a page listing your space of that type in that market.
The broker searches are few and valuable: "commercial real estate broker dallas" is searched 170 times a month, and advertisers pay $13 for each click on it. We make every change on your site ourselves, and each month shows which searches and enquiries the pages brought.
Google US, 23 September 2026
What held page one for five commercial searches.
The five searches cover both kinds in three markets, with how often each is made and what advertisers pay for a click on it.
Every one of these searches is small in its city, from 10 to 480 a month, so commercial SEO is counted in enquiries. The click prices show what each searcher is worth to advertisers: they pay $8 to $13 for someone looking for a broker, because that person is choosing who will handle a lease or a sale, and $1 for someone browsing commercial property for sale in Nashville.
Take the same three readings for your own markets before any page is built: how often the search is made, what a click costs, and what holds page one. Our guide to real estate SEO keywords shows how.
Listings
A listing shown in a vendor's frame ranks for the vendor.
- 5
- showed their listings in a frame loaded from Buildout
- 3
- sent each property to LoopNet or a listings marketplace
- 4
- had a page for each property on their own site
Two in three of the local firms we traced had no page on their own site for any property they list. Google indexes listings shown through Buildout's plugin at Buildout's own address: a search for pages under buildout.com/plugins returns brokerages' properties one after another. Whatever such a listing ranks for, it ranks as Buildout's page, and your domain has nothing for the building, its address or its street.
Each property needs a page on your domain with its address, size, rate or price, availability and broker in the page's text. Each property type in each market needs a page that links to them, as the two Dallas brokerages had for their warehouses. Those are plain HTML links to each property's own address, because they are the only links Google discovers.
Keep syndicating to LoopNet and Crexi: LoopNet alone is searched by name 450,000 times a month in the US, and the occupiers and buyers who start there should find your listings there. Your own pages are for the searches that name your market, your buildings and your firm.
When space leases, the building's page stays, says so and takes the next availability in that building, so the address keeps what Google has learned about it. A sold property keeps its page as a closed deal or returns a 404; redirecting every expired listing to the listings index sends searchers to a page they did not ask for.
Listing markup changes none of this. Google's list of search features has nothing for property listings, so real estate schema can describe a listing page but cannot stand in for one.
Check one of your listings.
- Search Google for site:yourdomain.com with the street address of one available property. If nothing from your domain comes up, Google has no page of yours for it.
- Open that property from your listings page. If the address bar shows buildout.com, loopnet.com or a marketplace, or still shows your listings page, the property has no page of its own on your site.
- Look for the address, size, rate and availability as text on the page. Facts that live only in a brochure PDF or an image are missing from the page Google ranks.
- Open the old address of a property you leased or sold last year. It should load the building's page or return a 404, and never drop the visitor on your homepage.
The map
The map goes to firms with reviews and to brokers with profiles of their own.
For "commercial real estate broker denver" and "industrial real estate broker phoenix", Google put its map above the results. In Denver the first two firms in it had 123 and 112 Google reviews. In Phoenix two of its three places went to individual brokers' own profiles.
Where several brokers meet clients at one office, Google lets each of them hold a profile under their own name beside the office's profile, as long as they can be reached there during its hours. A broker who is alone at a location shares the firm's profile, named as the firm and the broker. Reviews count toward where Google places a firm in the map, so a review request goes to the client after every closed lease or sale.
For "tenant representation dallas", the Dallas Business Journal's list of tenant rep firms held sixth place. The lists your market's press publishes rank for the searches your clients make, and getting the firm onto them is part of the work. The same press quotes market reports; published as a page on your own site, a report sends the links it earns to your domain.
Hiring
What to ask a commercial real estate SEO company.
Ask any company, agency or specialist you talk to which searches in your markets they would go after, how often each is made, and what holds page one for it today. An answer with names and numbers means they have looked at your market. A proposal priced as a monthly count of blog posts and backlinks has skipped that step.
Commercial work runs as the same monthly engagement as our real estate SEO services. We build the pages and fix the listings on your site ourselves, and set up the Business Profiles. You see which searches and pages brought each enquiry and, from your CRM, which enquiries became mandates or leases.
If your platform cannot give each listing a page of its own, we build the site again on one that can.
Send the site, your markets and the services or buildings you want enquiries for.
Discuss your site