Real estate SEO services for agents, teams and brokerages.
“Realtor near me” is searched 90,500 times a month in the US, and advertisers pay $11 for each click.
We put your Business Profile in the map where you work, and your site's seller, area and listing pages in the results for every town and neighborhood you sell in.
Nothing stops at an audit: we make the pages, fixes and links the site needs, and each month shows which searches and leads they brought.
Send the site and the areas you sell in.
Discuss your siteWhat your next sellers and buyers type into Google.
One search is for an agent, one is a buyer's and one is a seller's, and each goes to a different kind of page.
| Search | US searches a month | Ad price per click | What wins it |
|---|---|---|---|
| realtor near me | 90,500 | $11.01 | The map, then Realtor.com, local brokerage sites and agent reviews on Zillow and Yelp. Your Business Profile, its reviews and your homepage decide whether you are among them. |
| homes for sale near me | 368,000 | $0.90 | Homes.com, Zillow, Redfin, Trulia and Realtor.com, with one brokerage's own listing search in fifth place. Listing pages Google can read, built around your neighborhoods, are how an agent's site gets in. |
| how much is my house worth | 22,200 | $7.34 | The estimate tools of Zillow, Realtor.com and Redfin. The version an agent can win is the same question with your town's name in it, answered by a valuation page for that town. |
Real estate SEO services start here. Before any page is built, each town and neighborhood you sell in gets the readings in this table: how often each search is made there, what a click costs and what holds page one.
Your place in the map is checked from where your sellers and buyers search, because Google measures distance from the person searching and none of them searches from your desk.
The work that wins those searches.
Google says its AI Overviews and AI Mode need nothing beyond this work: no additional requirements, no special optimization. When a real estate SEO company sells AI search as a line of its own, ask what that line changes on your site.
Your Business Profile and reviews
Google lets an agent hold a profile in their own name, at the office where they meet clients or as a service area from home. It ranks the map on relevance, distance and prominence, and for most agents prominence is the count of Google reviews beside their name; reviews on Zillow and Realtor.com don't add to that count.
The profile gets the right categories and links to your own site. A review request goes out after every closing, and past clients are asked in batches over a few weeks, because Google's rules treat an unusual burst of reviews as a sign of manipulation.
Seller and area pages
A page for each area you actually sell in, carrying what only an agent there knows: prices, streets, schools, what sold and why. Portals cannot write those pages, and they are the pages that answer a town-named search.
Each is written from what you tell us about the area, because town pages turned out in bulk, from a template or a chatbot, are what Google's spam policies call doorways and scaled content abuse. Every page ends in the step its reader takes next: a tour for a buyer, your price opinion for an owner.
Listing pages Google can index
An IDX that shows listings in a frame puts them on the vendor's pages, and one that shows them only after a visitor searches leaves Google nothing to follow. We check yours on its live pages and put each area's listings on a page Google can read.
Links from your own market
Local press, your brokerage, the schools, charities and associations you already work with. A link from a source your town trusts counts for more than a purchased list, and a link a sponsorship pays for is marked sponsored under Google's rules, so it brings visitors rather than rankings.
Every lead with the page it came from
Before the first new page goes live, your forms and IDX sign-ups are set to pass each lead's landing page and source into your CRM, because a lead recorded without them can't be traced back later. Each month then shows which pages brought seller appointments, buyer consultations and closings.
What moves first.
The profile, the review requests, the listing fixes and the first area pages start together, and Google shows them at different speeds.
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Days
Profile changes show once Google has reviewed them: most within ten minutes, a few after up to 30 days. Reviews arrive with your closings.
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Weeks
Google recrawls each fixed listing page and each new area page, then tries them in the results. Search Console shows the searches a page appears for before it shows clicks.
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Months
The pages settle into their places and the leads follow in your CRM. In the profile's Performance report the searches that found you are mostly your own name at first; the work shows when “realtor”, “real estate agent” and your town climb that list.
On your site, in your name.
Our real estate SEO services are a monthly engagement, quoted per site from what the site needs and the areas you sell in.
Your domain, Business Profile and Search Console stay in your accounts, with Registrar added as a user, so the pages and what Google has learned about them stay yours.
Pages stay with whoever owns the domain. An agent page on a brokerage's site stays with the brokerage when the agent moves, so the pages an agent pays for go on a domain the agent owns. Where your platform will not allow the changes, the work includes a new site and the move to it, with every old address redirected.
Whose site the work is done on is the first thing to ask any firm. Our comparison of the best SEO companies for real estate shows which of them host the site themselves, with what each sells and its published prices and contracts.
We decide every change made to your site and your profile. Those are the calls you would otherwise pay a real estate SEO expert or consultant to make, and here the work comes with them.
“Yan, completed everything on time and as agreed. I can recommend the freelancer for local SEO works and google maps promotion.”
Send the site and the areas you sell in.
Discuss your site