Real Estate SEO Blog
Guides to keyword research, IDX websites, local search, luxury markets, links and structured data, for agents doing their own SEO. To have it done on your site, see our real estate SEO services.
Real Estate SEO: How Agents Win the Searches Zillow Doesn't Own
The searches an agent's or brokerage's website can win, what to build for each, what to do with IDX listing pages, and how to count the appointments they bring.
Real Estate SEO Keywords That Bring Agents Clients
Which real estate searches are worth a page on an agent's site, how often each is made and what advertisers pay per click, worked through for Austin.
What Is IDX in Real Estate?
What IDX is, how the listings reach your site, who can have it and what it costs.
IDX vs MLS: What Each One Is and What Your Website Can ShowBest IDX Real Estate Websites for Realtors: Prices and What to CheckLocal SEO for Real Estate Agents: How to Get Into the Map Pack
Where your profile should sit, what to call it, how many reviews the realtors in the map have, and the pages that win the towns the map can't reach.
Google Business Profile for Real Estate AgentsLocal Citations for Real Estate Agents: The 13 That Matter, in OrderLuxury Real Estate SEO: What Buyers at the Top of a Market Search For
Buyers at the top of a market search for the place: the island, the enclave, the neighborhood. Miami's numbers, the pages that win them, and what else luxury changes.
Real Estate Schema: What to Mark Up and What Google SupportsLink Building for Real Estate Agents and Brokers