Real Estate SEO Blog
Guides to keyword research, IDX websites, local search, commercial property, links, and structured data. For implementation across the site, see real estate SEO services.
Real Estate SEO: How Agents Win the Searches Zillow Doesn't Own
The searches an agent's or brokerage's website can win, what to build for each, what to do with IDX listing pages, and how to count the appointments they bring.
Read the working guide →
Real Estate SEO Keyword Research: Mistakes That Start Before You Publish
A worked example of how demand, CPC, search results, page selection, and internal links turn a real estate topic into an SEO decision.
What Is IDX in Real Estate?
How IDX works, who can use it, and what to verify before choosing a product.
IDX vs MLS: What Each One Does and How They Work Together → Best IDX Real Estate Websites: Shortlist and Pre-Purchase Test →Local SEO for Real Estate Agents: How to Get Into the Map Pack
Where your profile should sit, what to call it, how many reviews the realtors in the map have, and the pages that win the towns the map can't reach.
Google Business Profile for Real Estate Agents → Local Citations for Real Estate Agents: The 13 That Matter, in Order →Luxury Real Estate SEO: What Actually Changes in a Luxury Market
A practical guide to defining the luxury segment, separating search intent, valuing low-volume demand, and handling volatile listings and heavy media.
Real Estate Schema: What to Mark Up and What Google Supports → Link Building for Real Estate Agents and Brokers →