IDX SEO for Real Estate Websites
Your IDX puts the same MLS listings on your site that Zillow, Realtor.com and every other agent in your MLS show, and Google ranks one copy of each: the portal's.
What your site can win is the search for a place. For “north hills raleigh homes for sale”, Raleigh Realty's North Hills page ranked second, between Zillow and Redfin.
We build those pages on your own domain, one for each area you sell in, and set your IDX to feed them.
Two Raleigh brokerages outranked Redfin with pages of their own.
- Zillow
- Realtor.com
- Red Door Company its Raleigh house search
- Redfin
- Trulia
- HomesRaleigh.com
- Homes.com
- Sotheby's International Realty
- Zillow
- Raleigh Realty
- Zillow
- Raleigh Realty its North Hills page
- Redfin
- Homes.com
- Trulia
- Rich Realty Group
- Duncan Prime Realty
- The Coley Group
- RE/MAX
- Zillow
Google's first ten results in the US on 23 September 2026. Raleigh agents and brokerages in white.
Neither of those pages is a listing page. Red Door's is its Raleigh house search, with the homes written into the page Google reads and a plain link to each one; Raleigh Realty's is a page for North Hills. Each is named for the place people typed and sits on the brokerage's own domain.
A page for a place also carries what you know about it and a portal does not. The real estate SEO guide says what goes on one.
The search for an agent is won elsewhere: for “realtor near me” the map comes first, and our real estate SEO services put your Business Profile there alongside the IDX work.
IDX SEO
We check your live search, listing and filter pages, not the vendor's demo.
Listings in a frame or on the vendor's domain
Google indexes them at the vendor's address, so whatever they rank for, the vendor ranks. We put your area pages on your own domain, with the listings in the page itself.
Homes that appear only after a search
Google reads the page and follows its links; it does not type into your search box or tap a filter. An area page that shows homes only after a visitor searches is empty to Google, so each of yours carries its listings and a plain link to every home.
A new address for every filter
Price, beds, sort order and map position each change the URL, and together they make pages without end that Google crawls in place of the ones you want found. We keep open the combinations people search, like Red Door's houses in Raleigh, and close the rest to crawling.
Sold homes sent to the homepage
The searcher who wanted that house lands on a page about something else. A sold home's page shows the sale where your MLS allows it, or returns a 404.
A sign-up form before the first home
The buyer goes back to Google and picks another result, and Google records that choice for the search. The form belongs where the buyer saves a search or asks about a home.
Send the site and the neighborhoods you want to rank in.
When your platform will not allow these changes, the work includes a new site and the move to it, and each month shows which searches and leads the new pages brought. If you are choosing a platform now, our guide to the best IDX real estate websites has the test to run before you sign.
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