A two-sided marketplace went from 27,000 to 62,000 visits a month from Google.

Yan Dobromyslov founded Registrar, a real estate SEO company for agents, teams and brokerages. The work is done on your own site and Business Profile, in your accounts: the IDX fixes, a page for each neighborhood you sell in, the review requests, and every lead traced to the page it came from.

The marketplace, where buyers meet sellers, is the closest of our cases to a site of listings. Its blog had been cut off from the pages that sell, and its search traffic, as Ahrefs estimates it, went from about 27,000 to about 62,000 visits a month between October 2025 and April 2026. The project on Upwork shows what changed, the chart and the client's review.

An agent's work runs month to month, on searches we pick with you before it starts and numbers fixed in its first two weeks, in accounts you own.